Frequently Asked
Questions

SolusAds has been operating in Kerala's outdoor advertising market since 2009, giving us over 15 years of direct experience in the state. We are based in Kozhikode and have grown our active media network across the state. This tenure gives us relationships with site owners, local authorities, and vendors that newer players in the market do not have.

Our headquarters is at Sandynook Building, Customs Road, Vellayil, Kozhikode, Kerala 673032. Kozhikode is our base, but our active media network and campaign operations span all major districts in Kerala, from Thiruvananthapuram in the south to Kasaragod in the north.

We work with a wide range of clients, from national brands entering Kerala for the first time to local companies defending their market position. Our client roster includes banking and finance companies such as ESAF Small Finance Bank, FMCG brands such as Craze Biscuit and Mercely's Ice Cream, real estate developers such as Veegaland Homes, and international brands. We handle campaigns of all sizes, from targeted district-level placements to full-state multi-format campaigns.

SolusAds offers 12 outdoor advertising formats: hoardings and billboards, digital LED displays, transit advertising (bus, truck, vehicle wrapping), street furnishing (bus shelters, benches, kiosks), mall media, airport media, toll plaza media, metro pillar media, petrol station media, apartment media (lobby and elevator digital displays), experiential marketing, and media planning and buying. Each format targets a different audience context and campaign objective.

Static hoardings display a single printed artwork for the duration of the campaign. They are cost-effective for long-duration brand presence and work well when your message is consistent. Digital LED hoardings display screen-based content that can be updated remotely, allowing you to run multiple creatives, change messages by time of day (dayparting), and react to events without physical reprinting. SolusAds operates both formats across its Kerala network.

SolusAds focuses on media planning, buying, and placement, not creative production. We will advise on format-specific creative specifications, including size, resolution, and design guidelines for each format type. You can work with your own creative agency and we will handle everything from site selection to installation and campaign monitoring. If you do not have a creative agency, we can recommend partners we have worked with on past campaigns.

Our process has four stages. First, we take a brief from you covering your campaign objective, target audience, geography, budget, and timeline. Second, we develop a media strategy that identifies the optimal format mix and specific sites to reach your audience. Third, we execute the campaign, which includes booking, printing (for static), installation, and activation. Fourth, we provide reporting on campaign status, including photographs of installations and any available footfall or reach data for the sites used.

For static hoarding campaigns in Kozhikode and northern Kerala, we can typically activate within 7 to 14 days of a confirmed brief and approved artwork. Larger multi-district or multi-format campaigns may require 3 to 4 weeks for full activation. Digital LED campaigns can be activated faster since there is no printing or installation required once a site is booked. Contact us with your timeline requirements and we will tell you what is achievable.

SolusAds has active media placements across all 14 districts of Kerala, with particularly strong networks in Kozhikode, Kannur, Malappuram, Palakkad, Thrissur, Kochi (Ernakulam), and Thiruvananthapuram. Our coverage includes major national highways, state highways, key commercial centres, and residential corridors. Visit our coverage page for a detailed breakdown by district.

Our primary area of operation is Kerala. We have deep knowledge of this market, established relationships with site owners, and a managed network of placements across the state. For clients who require campaigns in other states alongside their Kerala activity, we can connect you with partner agencies in those markets and coordinate the overall campaign brief from our end.

Outdoor advertising pricing in Kerala depends on several factors: the format type (digital LED costs more than static per duration), the location and footfall of the site, the duration of the campaign, and the number of sites booked. High-traffic locations in Kozhikode city centre or on NH highways carry higher rates than peripheral sites. SolusAds provides transparent, itemised quotes so you know exactly what you are paying for each site.

We work with campaigns across a wide range of budgets. A single-site, short-duration placement is appropriate for small local businesses. A multi-format, multi-district campaign is appropriate for large brands. We do not have a published minimum budget, but we will tell you frankly if your budget cannot achieve your stated objective so you can make an informed decision about scaling up or adjusting the scope.