Planning Format

Media Planning & Buying in Kerala

Strategic allocation, not just site selection.

Overview

What Is Media Planning & Buying?

SolusAds' media planning service goes beyond recommending available sites. We analyse your target audience, their movement patterns, and the optimal format mix for your campaign objective, then negotiate and buy the media across our network and third-party inventory.

SolusAds manages this format as part of a network with direct relationships to site owners, landlords, and municipal bodies across Kerala. Every placement comes with verified footfall data, legal permissions, and a clear installation timeline.

Whether you need a single high-impact site in Kozhikode or a coordinated multi-district campaign, our team will build a media plan around your specific objective, not around available inventory.

Why It Works

Advantages of Media Planning & Buying

Direct access to verified audience in the format context

All sites come with legal permissions and installation guarantees

Campaign monitoring with photographic verification

Flexible duration options to match campaign timelines

Transparent pricing with itemised cost breakdown per site

Account management from brief to campaign close

Technical Details

Format Specifications

Format Contact us for format specifications
Duration Minimum 15 days, monthly rates available
Coverage Kozhikode and all major Kerala districts
Activation 7 to 14 days from confirmed booking
Related Services

You May Also Need

Static

Hoardings & Billboards

Kerala's most extensive static hoarding network.

 Digital

Digital LED Displays

Dynamic messaging without changing your site.

 Transit

Transit Advertising

Your brand on every major route across Kerala.
FAQ

Common Questions

For most Media Planning & Buying campaigns in Kerala, activation takes 7 to 14 days from a confirmed brief and approved artwork. Complex multi-site or multi-district campaigns may require 3 to 4 weeks. We will give you a precise timeline in the proposal stage based on your specific requirements.
Once your sites are confirmed, we will provide a detailed creative brief document specifying exact dimensions, resolution, file format, and any technical requirements for each placement. For digital formats, this includes content loop duration and aspect ratios. You submit your artwork to us and we handle the production side.
We provide photographic verification of every installation. Within 48 hours of your campaign going live, you will receive a set of installation photographs showing each site with your creative in place. For digital campaigns, proof of play logs are available from the content management system.
Yes. Multi-format campaigns are often more effective than single-format campaigns because different formats reach the same audience in different contexts. We regularly build plans that combine hoardings for broad awareness with transit for mobility-based reach and digital LED for time-sensitive messaging. Contact us for a multi-format proposal.